This morning I attended the launch of a new marketing campaign for a local media company called the Creative Production and Training Centre. It linked this new campaign with the Jubilee celebrations (marking Jamaica’s 50 years of independence). It was a live radio and television newscast hosted by local personalities. The best part was an amazing performance by a young reggae artist named Romain Virgo (the video I’ve linked to.) He is truly talented and most of his lyrics are introspective and positive. A couple of federal ministers also made an appearance, including Youth and Culture Minister Lisa Hanna (former Miss World Jamaica). After the launch, the ministers lingered over breakfast and they were completely approachable. There were no media relations people monitoring their every word, nor security, at least visibly. It was a refreshing change from events in Canada, where politicians are shielded by several handlers and where it is difficult, if not impossible to talk to them.